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3 Effective Consulting Pricing Strategies and How To Get It Implemented

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That is what I hear most often: “My potential clients calculate their target price for my services like this: How many hours / days will he / she need, multiplied by a certain hourly rate that one has heard from friends in c-level positions, equals expected execution costs, plus profit margin, equals price. As most prospective clients have initially no idea about the number of hours needed to finish the job (they know WHEN the result has to be there) they start optimizing their costs by negotiating the hourly rate. This is your profit-limiter number one!
In case you want to get to a satisfactory level of income (fast) or in case you must you’re your business, there are only three ways to grow a business, most probably you have read this formulas in a business book orheard this already from a friendly competitor. As a start for yoursituation analysis take these facts:  Increasethenumberofcustomers

Marketing and Sales to C-Level People: 3 Major Finding and Actions You Can Take Now

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Let me briefly comment on the topic of marketing & sales. Regardless of whether you are the sole proprietor or if you are building a company with a revenue of more than 1 million annually with the goal of later selling it (this was my aim). As a start-up in the 90’s,I wanted to grow to reach a crucial size. As an established entrepreneur and founder, I had to at least replace the completed projects.  At the time I analyzed my situation and come to the conclusion:"I hat sales". This resulted in the situation that I only “did” sales & marketing when the last projects were settled since it was high time for a fresh supply of projects. Since everyone else was doing the same, I was convinced that I was doing it right. A big mistake that limited my company to triviality.
That’s what I learnt from suffering, succeeding, read how-to business books: You will agree on the fact thatmarketing

Directmarketing: Strong CTA words are like gold

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Recently, I posted a message about CTA's (Call to Action) in one of  Ramit's (I will teach you to be rich) Accelerator Student Groups. Diana wrote me a message and asked me to be more specific and explain how this CTA is going to help you. Super CTA's are a gold mine.

Let me summarize it regarding just one CTA - my favorit for selling individual gratis assessments on efficiency / cost improvements as a starting point - to a very busy c-level person. I wanted to motivate him/her to book an initial assessment to a get into a dialogue about new perspectives.

The word "exclusivity" is a word my prospects wanted to hear and reacted to - in combination with "reserve your spot now" to get action. Some told me, that they are always overwhelmed in terms of priorities, what to do next, what is of interest for them, what is in for them, how much time they need to invest to get it, etc. But they like to hear from an expert another view on their business, in what …